D'Cruz Foods is a premium meat and seafood brand offering fresh and processed products delivered straight to customers' doorsteps. My role was to craft a cohesive brand identity that reflected quality, trust, and freshness. The project began with designing a clean, professional logo that captured the essence of a modern food brand, followed by packaging concepts that balanced practicality with shelf appeal. The visual language was extended across print materials to ensure a consistent and recognizable brand presence. The result was a refined identity system and industry-standard packaging that strengthened D'Cruz Foods' position in the market and contributed to a noticeable increase in sales and customer recognition.
